Intro To Unit 6

Intro:

Social media has transformed the way media institutions as well as audiences target audiences.

Historically mass media (available to the masses) was only produced by institutions.

Producers:

Disadvantages:

1. This limits choice.

2. Bias towards certain viewpoints e.g politics.

Advantages:

1. Limited competitors.

2. Choice in content shown.

Audience:

Equipment was expensive e.g video cameras

Technological convergence has made it easier to distribute to an audience. Multi-Functional devices black box theory. PROSUMERS (anyone who has the ability to make and distribute media) PRO-producers SUMERS-consumers.

Globalisation all internet users are now connected we are part of GLOBAL VILLAGE

How media products have globalised (can be accessed by anyone around the world).

How media products have connected society and how such tools and use by media producers (being able to communicate with anyone from around the world).

GLOBAL VILLAGE (anyone who has access to the web).

DIGITAL NATIVES (grew up in the technological age).

DIGITAL MIGRANTS (parents and grandparents)

Evaluate Positive and Negatives:

Issues surrounding censorship and regulation of social media.

There is no single regulator for social media

How social media to generate ideas as well as funding and planning projects.

How social media is used commercially to create awareness and audience products to global audiences.

How the internet has impacted businesses

once we had broadband we started to se the impact of black box devices