Synergy is when a company works together with another company to produce media in a shared venture an example of this is when Warp Films collaborated with channel 4 to produce the film This Is England. it is effective because they can both use their resources to be able to create a better product because they are working together rather than working on their own.
Advertising is more effective for a prosumer it is cheap to advertise own own products not using traditional methods of advertising.
Synergy is a cross promotion of a brand or service in more than one place.
Hunger games case study they use their brand to not only promote the film but also promote various other causes in the world in this case the feeding america movement.
Music Case Study
OneRepublic
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