Introduction into Unit 6: development of online technologies

Web 1.0 designed to help people to find information only certain people could upload content to this version of the web. This version of the web is sometimes call ed the read only version. There was no way to interact with this version. Made of static pages connected to a system via hyperlinks, only using HTML. 1980s. The Read Write Web. Broadband 2000.

Web 2.0 more people can make and publish content and content is more varied. The Web 2.0 was focused more on the interaction and the user experience UX to make the web more accessible. The web 2.0 started using java script as well as HTML. This web is known as the participate social web. This is the web that social media came from. Tim O Reilly and Dal Dougherty (2004) they theorised that the websites now have audience participation and collaboration. E.g like share comment. Collaboration (working with others). TickTock collaborating with music artists youtube Instagram livestreams. David Gauntlett (2004) we are in the age of the prosumer. The traditional model of media conglomerates (media gods) delivering content to their audience this was the only content that we would receive this has broken down.

Web 3.0 known as the read execute web or the semantic web it aims to drive users away from social media and push them towards a more anonymous way of using the web. Using AI and machine learning to learn and then act on a user behaviors sort of like giving the web a brain like humans. Everyone can upload and distribute media on this web and therefore a lot more access is given to the users. The metaverse. The Web is now intelligent learns our preferences semantic web. Understands the web.

Uses Semantic data rather than traditional data. Semantic metadata makes this process possible, allowing all available information to be effectively leveraged.

What is Web 1.0, Web 2.0, and Web 3.0? Definition, Difference & Similarities | Simplilearn

Sir Tim Berners Lee (1991) invented the World Wide Web 1.0 was only used by educators were only speaking to educators sharing data. In 1995 private business had access to it. 

Social media means that it is a platform for users to upload and respond positive and negatively to content.

Social media is used for users to post, share globally and collaborate on others or their own content.

User generated content (UGC) means content the prosumers have generated.