Social Media App
TickTock - Daily - Waste Time - Short Videos - Images - Upload - Share
SnapChat - Daily - Communicate And Waste Time
Instagram - Daily - Communicate And Seeing Images
FaceBook - Weekly - Communicate With Further Friends And Family
Discord - Daily - Communicate With Friends And Family Games Work Ect
Because of the Web 2.0 there are now ways that artists can distribute and advertise their music through the web 2.0. One of these is being able to use social media to advertise release dates e.g instagram and facebook as well as showing their fans the concert places and times, so that more fans can know when to come and see them. For example Artic monkeys using social media to announce their new songs and releases to create hype. Recently Spotify one of the main music streaming platforms has started to add the concert dates to the songs meaning that this is another way that the artists can advertise their music. Another band that has used social media is Kanye West he uses social media a lot and has a huge presence on certain apps like Instagram. He uses these platforms to not only share his music but to also influence his fans in a variety of different ways this can then effect people buying his music and can either make him more popular or less popular depending on his fans reactions.
The BLM movement was started by the video of george floyd being killed and then many different people then posted videos and articles about the movement and the specific events. In the us in Minneapolis there were protests both peaceful and violent cars being set on fire and shops being raided.
The Long Tail Theory:
Mr Chris Anderson came up with the theory. the theory says that products in low demand or that have low sales volume can then collectively build a better market share than their rivals or exceed the relatively few current bestsellers and blockbusters provided the store or distribution channels large enough.
An example of this is anchorman this is a cult classic so people bought and wanted to watch it such as netflix and prime video. This made the product much more successful throughout time.
Target audiences are selected by criteria by media producers such as:
Gender
Age Disposable Income
Geographic Location
Interests
Ideal Self/Partner
Age 35 to 50
Mostly Male
The age is 35 to 50 and is mostly male dominant this is because of theme of the magazine. BC2
the spectator male mostly and 30 to 60 the theme of the magazine is for older people. ABC1
Maslow (1943)
due to technological convergence we are part of a global village how we use social media to fulfil certain needs. Talking to friends self esteem by getting likes and comments people agree with you and like what you have posted.
Distribution the methods by which products are delivered to audiences.
Social Media Utilizing web 2.0+ technologies to allow users to share ideas expressions content via online communities.
Professional - a paid person working for a company.
11million views 10k+comments 239k+ likes it will get more exposure because of the ytb algorithms.
Global village - Marshal McLuhan social media will bring us closer together and create global village he also predicted the internet.
Web - Uptopians those who see the web and social media technologies as having a benefit will benefit society.
Electronic - Agora Online meeting spaces such as forums and chat chat rooms where people can discuss a range of topics and achieve collaboration.
My Country Houses
they have twitter email and wahtsapp all of these allow them to be contacted easily and therefore allow more ranges of different people to be able to book the house and therefore they will make more money.
Crowdfunding:
A small producer gets other people to give them money kickstarter vox machina animation.
Morals are standards of right and wrong different for other people. They have been made worse by social media moral panic spread from mis information.
9/11 This is did not help with the hate towards muslims after the attacks because of the moral panic that was created as a result.
FUP - for you page
Algorithms that present shocking information and negative posts more often making a negative impact on the audience Body image, Social Isolation, Like replacing interaction, Anonymity and exploitation, Social Media and image rights/distribution, Employer checks, Polarising topics.
Moral panic can be used and relates. Examples of this is andrew tate and the ukrainian war.
social media falls into regulation and laws in the UK.
Libel Law written down offences.
Openly racist in public race relation act.
cannot oppress people because of the colour of their skin.
IPSO regulate content by magazine publishers.
ASA an monitor adverts and advertising content.
Offcom can monitor professionals produced content online.
BBFC can monitor and classify fim content online.
These are censored and control the amount of media.
Personal contacting family and friends
creating personal content
sharing content
personal opinion responding to posts
Professional promotion of good and services
engaging target
market research
crowdsourcing
crowdfunding
Identify 2 ways that the term moral panic relates to the use of social media channels.
Russia
Quatar
Afghanistan
Belarus
Syria
wikinomics Tapscott and williams 2006 Prosumer when people work together on a product linux firefox
Electronic Agora covers the online meeting spaces not facebook or twitter collaboration on projects Reddit Stack overflow.
web utopia idea that web drives positive change
Censorship when content is obectionable and harmful
regulators
BBFC
OFFCOM
ASA
examples Beheadings by isis on facebook and youtube egs bully the game a Serbian film the human centipede 2. Ratings on films and games PEGI.
Regulation control of products in media by government bodies
BBFC
ASA
PEGI
Cultural Censorship:
State sanctioned media
Dissident North Korea and China
Globalisation:
hello kitty
the process of exchange of ideas media crazes like hello kitty
global village the idea that we are all connected
marshall Mcluhan 1964
Digital Media Products - product that is made and distributed online
Negative Publicity - Bad publicity speaking badly more than saying positive things on a post
Social Impact - the impact that a post has on society
Social Media Channels - Instagram and Twitter
British E Sports competitive video gaming twitch, sponsored streams, ready made target audience.
twitter instagram
imperialism a lot of our media is saturated with our western culture and ideals. Helped by social media getting all of theses ideas/representations instantly
regulation and data protection
self regulation guidelines to make sure content is suitable. the blue whale challenge Ipso
cyberbullying being able to bully someone online behind a account on social media
libel written down slander words that have been written down to make offence or make someone look bad online. Can affect a business or an individual
Morals - Ethical what is morally right or wrong
censorship
sensitive data
stage 3 adhering to data protection laws do not release info about the winner
release and consent form they can use the data for a period of time and the usage rights
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