Why is social media a useful tool for global industries when managing a product or campaign.
- It allows for all of the fanbase to instantly and at the same time receive information about the product. That the the company has produced.
- Because of synergy because we can use different social media channels to promote the same thing.
- the product can be targeted to a certain ranges of age and backgrounds.
- Each social media has a particular PRIMARY AUDIENCE
Facebook:
Primary Older Audience 30-50 Digital Migrants
Secondary Younger Audience 18-25 Digital Natives
Features like the marketplace Gumtree but built into the app, you can sell stuff on there to other people in groups.
User Interface is more simple because of older audience.
Instagram:
Primary audience 16-25
Secondary audience 18-35
It has much more photos and and videos In built Dm feature
Snapchat:
Primary audience 16-25
Secondary audience 18-35
Use of filters
Bitmoji features
More interactive see your location and then view
Streaks and Snapscore
Only need a short attention span
Twitter:
Primary audience 25-50
Secondary audience 18-35
Like Facebook very text based also 280 charters per message
More serious topics politics and sport
Project Management Tools That help us to be collaborative on projects. Apps.
They are used by prosumers and also industry.
ASANA this is the top rated platform it is free for teams under 15 members and then a subscription if the team is larger. it has an easy to use interface and
Each of them share common general features, however each of them also has something unique to offer.
TeamBox Non subscription service is used as well
- Teambox Projects consist of conversations, task lists, pages, and file storage.
- Share ideas, files, images and video. Discuss details and solve problems, stay alert thanks to email notifications.
- Simple, fast and linear task creation. Add due dates and task owners in seconds. Quickly see what is getting done.
- All of your important documents and media in one place. File storage that is simple and linear.
- Various communication options. RSS, Email, Mobile Access and Web interfaces are just the beginning of how you can communicate.
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