Social Media measurement/social media monitoring. It is how we look at the success of a social media campaign using information from the platform itself. we can look at the interactions of our audience. Has the campaign been successful. Companies use data to gauge the current trends in the industry.
Examples Of Interaction that can be measured to determine success of a project/campaign:
Likes, Comments, Shares
Positive comments and negative
Measure the use of emojis
Time spent on different content
Click through rate (how many people watch or click on the post and how many people scroll through the post. These are all metrics.
Technology companies get data from social media reseller. Some social media monitoring and analytics companies use calls to provide data providers each time an end user develops a query.
Metric goals the goals for the campaign.
We use the information that we gather to improve the overall campaign such as amount of views and likes as well as the amount of shares the age and the viewer retention rate. It means that the campaign is able to be more effective for its target audience. It also allows for campaigns in the future to be better made and more effective. We can then also sell this data to other companies and also therefore a way to gain funding.
The reason we aggregate the data is so that it is easier to access understand and use in the campaigns it allows us to easily streamilnes the data collection process and therefore make a better and more effective campaign. It also allows a company to easily be able to show the user their own information and their own data. They can use the data for future campaigns because of the collation of the data is all in one place and easier to access.
The agoa is the idea that the web can be used for the exchange of ideas and socialise as avatars this has been widley adopted by the open source and e sports communities Rheingld 1991.
utopia a perfect society
Web utopia
No comments:
Post a Comment